Into the Deep

Into the Deep

When thinking of something deep, it first comes to one’s mind something laying or hidden below surface. But depth is also about strong relationships and core values. Long-lasting traditions. Treasures.

In many ways how we choose to react to an unexpected event or some undesired circumstances can define us. Our instincts, our gut feeling, the decisions we make in a blink can have an enormous impact in the life of many people. In Portugal, the news about the devastation in Mozambique brought by cyclone Idai left no one indifferent. The thought of how unfair it is for a land with so many difficulties to be hit by such a tragedy must have been in everyone’s minds.

At Jerónimo Martins, we immediately decided to take action, and in this edition of “Feed” we tell you the story of a special and memorable trip. It was this profound will to help Mozambique that inspired us to approach the idea of depth from different angles. When you think of something deep it first comes to your mind something that is laying, maybe hidden, below surface. Or even stuck, like the manmade litter (apparently plastic) that was found in the deepest place on Earth, the Mariana Trench.

When you think of something deep it first comes to your mind something that is laying, maybe hidden, below surface. But it goes beyond that.

But it goes beyond that. Depth is also about strong relationships and core values. Like the ones that fuel Project Search which makes us so proud. It’s about long-lasting traditions – such as some recipes in Poland, where vegetables and tubers soups are mandatory in millions of homes – that we invited a chef to reinvent. And it’s, naturally, about the ocean, so deeply essential to life in planet Earth. We invite you to get to know a bit more about how committed we are to promoting marine preservation, namely through our aquaculture business.

There are also many treasures buried in land and humankind has been exploring them for a long time. You will like to read more on how important lithium, coal and emeralds are for “our” countries: Portugal, Poland and Colombia. As a food business, we can never go deep enough when it comes to assuring food safety and integrity. That’s why we invest a lot in voluntary DNA tests to the products, to make sure they are as trustworthy as they should and must be. I hope you enjoy this journey through some unexpected places and inspiring people.

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