Pingo Doce relaunches Social Market

Four institutions will be given the opportunity to sell their products in Pingo Doce stores until the end of the year.

Biscuits, jams, chocolates and many other delicacies. Until the end of the year, the taste of solidarity will meet Pingo Doce stores again in the second edition of its Social Market, following the pioneering project’s successful launch in 2018.

This time, four institutions will see the fine flavour of their products rewarded by Jerónimo Martins’ supermarket chain. Cercica (Cooperative for the Education and Rehabilitation of Maladjusted Citizens of Cascais) and the Braga delegation of the Portuguese Red Cross joined Semear and Casa dos Sabores, which participated in the kick-off of the initiative.

These institutions will be given the opportunity of selling their items at the Pingo Doce supermarkets of their sphere of influence. “The goal is to ensure that they have a source of sustainable revenue stream, evolving from a social assistance logic to a social business one, since the sales go entirely to the institutions”, explains Isabel Pinto, CEO of Pingo Doce.