Jerónimo Martins goes into organic fruit production

The investment in the production of organic seedless grapes results from a partnership between Jerónimo Martins Agro-Alimentar and António Silvestre Ferreira, the owner of Herdade Vale da Rosa.

Following its investments in the dairy, Angus cattle and aquaculture businesses, Jerónimo Martins AgroAlimentar has announced a partnership for producing organic seedless grapes together with businessman António Silvestre Ferreira, the owner of Herdade Vale da Rosa, which is one of the most well-known Portuguese companies in this sector. Located in Ferreira do Alentejo (Southern Portugal), the plot of land chosen will host the first production batch of organic grapes, expected to be ready in 2024.

The project represents an investment of around 7 million euros and will allow the production of over 2,500 tonnes in five years, from a 100-hectare production area. The grapes will be sold first in Portugal, in Pingo Doce and Recheio stores. Founded in 2014, the main goal of Jerónimo Martins Agro-Alimentar is to support the Group’s food distribution operation, while ensuring direct access to the supply sources of strategic products.