Colombian coffee-growing kids at the Movies

Cine Colombia joined the National Federation of Coffee Growers to bring the magic of cinema to 1,400 colombian coffee-growing children.

Cine Colombia and the National Federation of Coffee Growers decided to take more than a thousand kids from all over the country to a movie session, as children born from coffee-farming families commonly have less access to culture. The activity marks both organisations’ 90^th anniversary and is part of the campaign “90 years being the first in your heart” (“90 años siendo los primeros en tu corazón”), which has already been set in the departments of Risaralda, Antioquia and Quindío. Thanks to this initiative, 1,400 Colombian kids could enjoy the magic of the 7^th Art for the very first time in their lives.

The two organisations’ purpose is to replicate the activity with other young people from these rural regions in different ways. For instance, in the municipality of Manaure, La Guajira, the cinematographic experience will go aboard a truck – Ruta 90, property of Cine Colombia.

Since 1927, both Cine Colombia and the National Federation of Coffee Growers have been contributing to improve the well-being and quality of life of these people, by growing dreams in their lives and showing them a wide screen onto a fantasy world. The project is expected to reach more than 300,000 children in Colombia. The list of the films which have already been screened includes Disney classic The “Beauty and The Beast”, “Boss Baby” and “El Paseo 4”, one of the most watched/ successful Colombian films of all times.