Feel the Pulse

Feel the Pulse

The starting point for this Feed was inspired by the UN defining 2016 as the International Year of Pulses. “Pulse” means beat, rhythm, pace, time, emotions and, of course, the food itself.

The United Nations defined 2016 as the International Year of Pulses aiming at increasing public awareness of the health benefits of these seeds as part of sustainable food production and nutrition.

This was our starting point for the number two edition of Feed that you now have in your hands. Following the spirit of this magazine, we took the word “Pulses” and turned it into a whole concept that comprehends beat, rhythm, pace, time, emotions and, of course, the food itself.

We will take you through three typical dishes of our beloved Portugal, Poland and Colombia that, relying on pulses, are an intrinsic part of these countries cultural gastronomic heritage. You will witness a conversation around pulses’ advantages as a protein source and its role as a soil fertilizer. You will also discover how superbeans in Colombia are making a difference in the fight against iron and zinc structural deficiencies.

Following the spirit of this magazine, we took the word “Pulses” and turned it into a whole concept that comprehends beat, rhythm, pace, time, emotions and, of course, the food itself.

When taking the “s” out of the word, we are left with pulse, meaning that we enter into a world of movement, beat and rhythm. This entails many different things in this issue: from celebrating the new impulse for peace in Colombia with the Nobel awarded to the President Juan Manuel Santos to the nomination of the Portuguese António Guterres as the new United Nations Secretary-General as well as introducing you to the man who wrote the jingle that became our Colombian chain’s brand voice in a country where music is part of the nation’s soul. Pulse is also present when we take you in a brief historical journey throughout time keeping devices that show how Mankind has been trying to catch up with Time since ever. Or when we celebrate what we called our “heartbeat heroes” – the men who first performed a heart transplant in the three countries where our Group has its businesses. And, talking about business, we share with you the hidden beat behind our operations’ strength: our logistics heart. Food distribution is a world of constant movement and fast pace. As a circulatory system, we work around the clock to deliver food to every single cell of our corporate body: our stores.

A small group of Portuguese scouts that our Group sponsored to join the World Youth Days in Krakow, Poland, report to us how it felt to be part of this huge and meaningful event that gathered around two million people praying together for peace in the world. And we couldn’t help but celebrating here how we, Portuguese, felt when winning the European Football Championship. On that day – July 11 – the joyful heart of a nation, made up of over 10 million hearts and souls, beat as one.

On the downside, we have Brexit. Seeing the United Kingdom leave the European Union was a very upsetting event that triggered a lot of questions still to be answered. We bring you perspectives from Portugal and Poland taken from different angles to enrich the debate. We hope you spend an enjoyable time with Feed and I personally take this opportunity to send my season’s greetings and best wishes of a happy new year from the bottom of my heart.

assinatura-sr-pedro-santos
Pedro Soares dos Santos,
Chairman of the Jerónimo Martins Group
Share on FacebookGoogle+Tweet about this on TwitterShare on LinkedInEmail to someone
Tags: