15 Nov With a Will
With a Will
Passion. Attitude. Power. These are just three of the many synonyms that Will offers. As always, we have sought to explore other meanings of the word we have chosen as our theme.
When the United Nations declared 2021 as the International Year of Fruits and Vegetables, we thought it would be an excellent opportunity to show part of what we are doing in this domain, a forecasting approach of the near future. Fruit and vegetables are worth drawing attention to their decisive importance in human nutrition and their relevance in the path towards achieving the Sustainable Development Goals. And this is the reason why we want to talk about the investments in organic farming that we are developing, how we guarantee animal welfare or the research underway into ways of reducing gas emissions in beef production.
We are fully aware of the challenges our societies face, and we have a clear vision of what a sustainable food system should look like as a crucial part of the EU Green Deal. And we are not hesitating to make our vision known. We also look at our brand-new DNA Lab, an innovative project that we consider a powerful tool to guarantee safety and fight fraud in the food we sell under our brands.
All these strategic approaches, long since decided, of knowing well the steps we want to take and the determination we put into achieving our goals, can be summed up in one word: Will, the inspiring that guides us throughout Feed #11 – the magazine that shows what we are, what we do and where we are heading to, exploring and telling more about the three countries we call our own. We also show how the evolution of eating habits in Poland is inseparable from the vision that Biedronka has placed at the service of consumers and the Polish economy over the last 25 years. In an ever-tightening legislative and regulatory framework, our passion for food drives us forward.
Fruit and vegetables are worth drawing attention to their decisive importance in human nutrition and their relevance in the path towards achieving the Sustainable Development Goals.
Passion. Attitude. Power. These are just three of the many synonyms that Will offers. As always, we have sought to explore other meanings of the word we have chosen as our theme. It is why we tell you about three examples of individual iron will, of people with an activity linked to the last frontier: space. It is a dream territory for many, where personal willpower serves as an example to others. Or the heritage that artists from the three countries where we are present have left us in their multiple creative languages that still challenge us.
On the cover, you will find the answer to a challenge we posed to Diana Ordoñez, the Colombian street artist known by the name of Ledania. She expresses her interpretation of Will, exploring her very own understanding of how the balance between human beings, other species, and the planet should be. Among other topics worth discovering, I invite you to read the interview with María Ángela Holguín, in which the former Colombian minister of Foreign Affairs – and my colleague at the Board of Directors of Jerónimo Martins – reviews the five years that have passed since the signing of the Peace Agreement.
She shares the firm conviction that it is possible to cure the wounds still open in Colombian society, wounds that no one would believe could ever be healed. Covid-19 has indeed remained an ongoing threat, but in this issue of Feed, we prefer to look ahead, searching for notes of optimism that fill us with hope. I hope this edition of Feed proves to be a good companion and that reading it means worthwhile moments.
