Saving the ocean, protecting the future. A human race against time, with global gains there for the taking. At Jerónimo Martins, the strategy for sustainable fishing and increasing investment in aquaculture are part of the Group’s contribution to the blue transition.
By 2050, the world’s population will reach 9 billion. The responsible of Jerónimo Martins agribusiness area, António Serrano, claims that aquaculture will be the best way of meeting the population’s fish needs without overwhelming the planet.
Mankind has been pushing the ocean to its natural limits by catching fish faster than stocks can replenish. A deep dive into Jerónimo Martins’ sustainable fishing strategy shows it is possible to keep providing quality seafood solutions without compromising the future.