Our Business

Business / Our Business /

Winning Partnerships

Winning Partnerships

Biedronka for the Common Good was the motto of its presence at the Karpacz Economic Forum, in September, highlighting its deep commitment to social and environmental engagement. Ukraine could only be a permanent backdrop and a common topic of discussion.

Business / Sustainability / Our Business / Community /

Agility and Engagement as Core Values

Agility and Engagement as Core Values

A place of help and hope. Collective action was needed to guarantee a fast and effective way to help refugees fleeing the war. Biedronka teamed with its partners to ensure that those in need were receiving proper assistance.

Business / Our Business /

“Greed is the worst thing a leader can have.”

“Greed is the worst thing a leader can have.”

Pedro Soares dos Santos takes on the importance of leadership anchored on solid values.

Business / Our Business /

Recheio: five decades of good deals

Recheio: five decades of good deals

What’s the best way to celebrate Recheio Cash & Carry’s 50th anniversary in 2022? Opening two new stores in Portugal: a brand new Recheio in Cascais (Lisbon outskirts) with a pioneering concept that combines sustainability and convenience, and the 500th Amanhecer in Barcelos (northern Portugal).

Business / Our Business /

Colombian families find “their best ally” in Ara

Colombian families find “their best ally” in Ara

Facing difficult urban mobility and high levels of poverty in Colombia, which worsened in 2022, Ara’s three main pillars are price, proximity and assortment. Struggling with hard times, Colombian families find their best ally to put food on the table in Ara.

Business / Our Business /

Pingo Doce, the champion of low prices at all times

Pingo Doce, the champion of low prices at all times

Strong sense of social awareness. The mission of the “champion of low prices” Pingo Doce towards the Portuguese became even more vital in the 2022 difficult situation, without skimping on quality, variety and innovation.

Business / Our Business /

“Value defines the very essence of Biedronka”

“Value defines the very essence of Biedronka”

In the essence of Biedronka, value is a combination of proximity, quality assortment, fresh products and lowest prices. This determination is very much alive behind its initiatives to mitigate the impact of the 2022 inflation on Polish consumers.

Business / Our Business /

Invaluable Values

Invaluable Values

Memory. Nature. Diversity. On the 230th anniversary of Jerónimo Martins, we scroll through inumerous interpretations of the word VALUE. By giving the motto to this issue, it lights up the real significance of shared values.

Business / Our Business /

The Future of Private Brand

The Future of Private Brand

Since 1991, more than 1,500 Pingo Doce Private Brand references have been launched, along with the creation of differentiating product ranges that aim at fulfilling consumer needs. Here are some of the most relevant trend-setters.

Business / Our Business /

Interview with Pedro Veloso

Interview with Pedro Veloso

30 years ago, the failure of white label products caused the industrial suppliers to be reluctant to risk a new project. Convincing them of the potential of private brand products was hard. For Pedro Veloso, a new market positioning based on quality and a careful developed image were crucial.

Business / Our Business /

Interview with Francisco Soares dos Santos

Interview with Francisco Soares dos Santos

When the Pingo Doce Private Brand was launched, “the goal was to have products of the same quality as those of the market leader, but cheaper”. Francisco Soares dos Santos reflects upon the legacy of the first Private Brand products and the role they have played into the supermarket chain’s growth.

Business / Our Business /

Pingo Doce, the go-to option for over 30 Years

Pingo Doce, the go-to option for over 30 Years

In 1991, Pingo Doce launched its first Private Brand products with brand references that are still part of the consumption habits of the Portuguese people. Thirty years later, Jeronimo Martins’ supermarket chain in Portugal continues to win the hearts of consumers more varied and sophisticated options.

Business / Our Business /

Brushing up on Beauty

Brushing up on Beauty

In May 2021, Hebe turned 10. Jerónimo Martins’ chain of Health & Beauty stores is celebrating its first decennium with reinforced market positions and the ever growing ambition of becoming a leading omnichannel player in Europe.

Business / Our Business /

Polish Football @Jerónimo Martins

Polish Football @Jerónimo Martins

Biedronka has recently become the official supplier of fruit and vegetables for the Polish national football team.

Business / Our Business /

Carbon Footprint Calculation @Jerónimo Martins

Carbon Footprint Calculation @Jerónimo Martins

Terraprima calculated the carbon footprint at Best Farmer for 2023. The results are promising.