Business

Our Business /

Pingo Doce, the champion of low prices at all times

Pingo Doce, the champion of low prices at all times

Strong sense of social awareness. The mission of the “champion of low prices” Pingo Doce towards the Portuguese became even more vital in the 2022 difficult situation, without skimping on quality, variety and innovation.

Our Business /

“Value defines the very essence of Biedronka”

“Value defines the very essence of Biedronka”

In the essence of Biedronka, value is a combination of proximity, quality assortment, fresh products and lowest prices. This determination is very much alive behind its initiatives to mitigate the impact of the 2022 inflation on Polish consumers.

Economy /

Inflation strikes again

Inflation strikes again

Are we back to the 1970s price crisis? The Russian invasion of Ukraine has soared inflationary expectations. Portuguese economist Sérgio Rebelo assesses the repercussions of the conflict on a European economy that, by the end of 2022, was struggling with high inflation.

Our Business /

Invaluable Values

Invaluable Values

Memory. Nature. Diversity. On the 230th anniversary of Jerónimo Martins, we scroll through inumerous interpretations of the word VALUE. By giving the motto to this issue, it lights up the real significance of shared values.

Our Business /

The Future of Private Brand

The Future of Private Brand

Since 1991, more than 1,500 Pingo Doce Private Brand references have been launched, along with the creation of differentiating product ranges that aim at fulfilling consumer needs. Here are some of the most relevant trend-setters.

Our Business /

Interview with Pedro Veloso

Interview with Pedro Veloso

30 years ago, the failure of white label products caused the industrial suppliers to be reluctant to risk a new project. Convincing them of the potential of private brand products was hard. For Pedro Veloso, a new market positioning based on quality and a careful developed image were crucial.

Our Business /

Interview with Francisco Soares dos Santos

Interview with Francisco Soares dos Santos

When the Pingo Doce Private Brand was launched, “the goal was to have products of the same quality as those of the market leader, but cheaper”. Francisco Soares dos Santos reflects upon the legacy of the first Private Brand products and the role they have played into the supermarket chain’s growth.

Our Business /

Pingo Doce, the go-to option for over 30 Years

Pingo Doce, the go-to option for over 30 Years

In 1991, Pingo Doce launched its first Private Brand products with brand references that are still part of the consumption habits of the Portuguese people. Thirty years later, Jeronimo Martins’ supermarket chain in Portugal continues to win the hearts of consumers more varied and sophisticated options.

Our Business /

Brushing up on Beauty

Brushing up on Beauty

In May 2021, Hebe turned 10. Jerónimo Martins’ chain of Health & Beauty stores is celebrating its first decennium with reinforced market positions and the ever growing ambition of becoming a leading omnichannel player in Europe.

Success Stories /

Threads of Memory

Threads of Memory

Used for centuries to protect shepherds from the harsh climate of the Estrela uplands, burel has been given a new lease of life. With an array of new colours, patterns and uses. A story of determination and respect for tradition rewritten by Burel Factory.

Our Business /

Polish Football @Jerónimo Martins

Polish Football @Jerónimo Martins

Biedronka has recently become the official supplier of fruit and vegetables for the Polish national football team.

Our Business /

Carbon Footprint Calculation @Jerónimo Martins

Carbon Footprint Calculation @Jerónimo Martins

Terraprima calculated the carbon footprint at Best Farmer for 2023. The results are promising.

Our Business /

A Will Beyond the Deal

A Will Beyond the Deal

The principles behind the “Farm to Fork” strategy are not something new for the Jerónimo Martins Agri-Business area and has merely speeded up work that was begun on the ground a long time ago. What is really new is the company’s entry into the organic farming business. Its CEO, António Serrano, details the breakthroughs and challenges of this investment.

Our Business /

P(L)ush Education

P(L)ush Education

What started as a Biedronka campaign rapidly turned into a trigger for promoting education and citizenship values amongst children. Millions of toys later, this is its story.

Innovation /

A very searious Footprint

A very searious Footprint

The shoe industry is making waves in the collective effort to protect ocean biodiversity. Several innovative projects in Portugal, Poland and Colombia are helping to define new cutting-edge and eco-friendly footwear solutions.