Strong sense of social awareness. The mission of the “champion of low prices” Pingo Doce towards the Portuguese became even more vital in the 2022 difficult situation, without skimping on quality, variety and innovation.
The Jerónimo Martins Group’s new corporate identity was unveiled last September. This is the story…
In the mid-19th century, after becoming a widow at 33, Antónia Ferreira planted vines, built…
Mankind has been pushing the ocean to its natural limits by catching fish faster than…
A leadership crisis in the corporate world is causing a crisis of trust. Robert Philips,…
Founded at the end of the 18th century, Jerónimo Martins has been run by the Santos…
In the essence of Biedronka, value is a combination of proximity, quality assortment, fresh products and lowest prices. This determination is very much alive behind its initiatives to mitigate the impact of the 2022 inflation on Polish consumers.
Are we back to the 1970s price crisis? The Russian invasion of Ukraine has soared inflationary expectations. Portuguese economist Sérgio Rebelo assesses the repercussions of the conflict on a European economy that, by the end of 2022, was struggling with high inflation.
Since 1991, more than 1,500 Pingo Doce Private Brand references have been launched, along with the creation of differentiating product ranges that aim at fulfilling consumer needs. Here are some of the most relevant trend-setters.
30 years ago, the failure of white label products caused the industrial suppliers to be reluctant to risk a new project. Convincing them of the potential of private brand products was hard. For Pedro Veloso, a new market positioning based on quality and a careful developed image were crucial.
When the Pingo Doce Private Brand was launched, “the goal was to have products of the same quality as those of the market leader, but cheaper”. Francisco Soares dos Santos reflects upon the legacy of the first Private Brand products and the role they have played into the supermarket chain’s growth.
In 1991, Pingo Doce launched its first Private Brand products with brand references that are still part of the consumption habits of the Portuguese people. Thirty years later, Jeronimo Martins’ supermarket chain in Portugal continues to win the hearts of consumers more varied and sophisticated options.
Used for centuries to protect shepherds from the harsh climate of the Estrela uplands, burel has been given a new lease of life. With an array of new colours, patterns and uses. A story of determination and respect for tradition rewritten by Burel Factory.
The principles behind the “Farm to Fork” strategy are not something new for the Jerónimo Martins Agri-Business area and has merely speeded up work that was begun on the ground a long time ago. What is really new is the company’s entry into the organic farming business. Its CEO, António Serrano, details the breakthroughs and challenges of this investment.