After 30 years in business and with more than 3,700 stores, Biedronka is Poland’s leading food retailer, one of the largest contributors to the Polish budget and the major employer in Central-Eastern Europe.

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Feed is a corporate magazine published by Jerónimo Martins with the purpose of sharing an outlook on some of the matters that are already changing our business’s ecosystem.

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image of a macro abstraction of a sliced grapefruit

Food is energy: How it powers the human body? 

Every living thing constantly seeks energy to fuel its existence. At the heart of this life-sustaining power is food. But how is the energy contained in food unleashed to propel the human body’s continuous operation? The answer is electrifying.
cakes and breads displayed on a table

Our daily bread

A staple of the human diet since time immemorial. With a place in our history, in our culture, on our tables. Whatever the recipe or method, breadmaking is regarded by many as a science, or even an art – and this is the craft to which our fresh dough factory devotes itself day in, day out.
colombian peasant woman, making a yellow arepa with her hands. typical way of preparing breakfast on colombian farms. latina brunette making breakfast in her kitchen.

Taste of Go(o)dness

“Subtle and gentle in the midst of fast food culture or more globalized food”. That is how food editor and critic Juliana Duque describes the twists and tales of Colombian cuisine.
a real apple and a apple slice made of paper, on red background

The Apple of our Eye

Worldwide consumption of roots and greens remains low. The UN General Assembly declared 2021 as the International Year of Fruits and Vegetables to raise awareness about the role of fresh produce in human health and foster sustainable and inclusive supply chains.
image of a macro abstraction of a sliced grapefruit

Food is energy: How it powers the human body? 

Every living thing constantly seeks energy to fuel its existence. At the heart of this life-sustaining power is food. But how is the energy contained in food unleashed to propel the human body’s continuous operation? The answer is electrifying.
cakes and breads displayed on a table

Our daily bread

A staple of the human diet since time immemorial. With a place in our history, in our culture, on our tables. Whatever the recipe or method, breadmaking is regarded by many as a science, or even an art – and this is the craft to which our fresh dough factory devotes itself day in, day out.
colombian peasant woman, making a yellow arepa with her hands. typical way of preparing breakfast on colombian farms. latina brunette making breakfast in her kitchen.

Taste of Go(o)dness

“Subtle and gentle in the midst of fast food culture or more globalized food”. That is how food editor and critic Juliana Duque describes the twists and tales of Colombian cuisine.
a real apple and a apple slice made of paper, on red background

The Apple of our Eye

Worldwide consumption of roots and greens remains low. The UN General Assembly declared 2021 as the International Year of Fruits and Vegetables to raise awareness about the role of fresh produce in human health and foster sustainable and inclusive supply chains.

Comida Fresca: Something is cooking at Pingo Doce

It is at the two state-of-the-art Pingo Doce’s central kitchens that Comida Fresca comes to life every day. Comida Fresca means Fresh Food and is Pingo Doce’s brand for ready-to-eat meals. Homemade soups, mains and desserts are prepared from the hands of more than 400 experienced cooks who share the same passion: food.
Illustration of a store with detailed architectural features on a green background.

Retail media: the time is now

In an era where digital advertising is dominated by a handful of tech giants, a powerful new force is quietly reshaping the landscape: retail media.

Comida Fresca: Something is cooking at Pingo Doce

It is at the two state-of-the-art Pingo Doce’s central kitchens that Comida Fresca comes to life every day. Comida Fresca means Fresh Food and is Pingo Doce’s brand for ready-to-eat meals. Homemade soups, mains and desserts are prepared from the hands of more than 400 experienced cooks who share the same passion: food.
Illustration of a store with detailed architectural features on a green background.

Retail media: the time is now

In an era where digital advertising is dominated by a handful of tech giants, a powerful new force is quietly reshaping the landscape: retail media.

New Words

Words are born, take on a life of their own and sometimes fade away – almost like living things.
photo collage of some new wave artists on a blue and white background

The sound of New Wave

Blending punk energy with pop sensibilities and electronic innovation, the New Wave revolution reshaped rock’s identity with its edgy sound, bold visuals, and eclectic influences.

Brand new: why do we crave for novelty?

The same innate spark that once drove early humans to discover fire and create tools continues to ignite our desire for novelty. How does this force fuel our constant pursuit for new products and experiences?

500 Years of Camões

Five hundred years after Camões’ birth, Rita Marnoto uncovers new clues and hidden paths to understand the poetry of one of the greatest Portuguese writers of all time.

New Words

Words are born, take on a life of their own and sometimes fade away – almost like living things.
photo collage of some new wave artists on a blue and white background

The sound of New Wave

Blending punk energy with pop sensibilities and electronic innovation, the New Wave revolution reshaped rock’s identity with its edgy sound, bold visuals, and eclectic influences.

Brand new: why do we crave for novelty?

The same innate spark that once drove early humans to discover fire and create tools continues to ignite our desire for novelty. How does this force fuel our constant pursuit for new products and experiences?

500 Years of Camões

Five hundred years after Camões’ birth, Rita Marnoto uncovers new clues and hidden paths to understand the poetry of one of the greatest Portuguese writers of all time.
a yellow sofa in front of a wall covered in kids drawings.

A new home away from home 

Acreditar means “Believe” and more than a place to stay, its houses turn into reality the belief that “home is where the heart is”.

Ara and ICBF, preventing food poverty in Colombia

In late 2023, the Colombian Family Welfare Institute (ICBF) and Jerónimo Martins Colombia signed a new three-year cooperation agreement, aimed at preventing and fighting food poverty in the country.
a yellow sofa in front of a wall covered in kids drawings.

A new home away from home 

Acreditar means “Believe” and more than a place to stay, its houses turn into reality the belief that “home is where the heart is”.

Ara and ICBF, preventing food poverty in Colombia

In late 2023, the Colombian Family Welfare Institute (ICBF) and Jerónimo Martins Colombia signed a new three-year cooperation agreement, aimed at preventing and fighting food poverty in the country.

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LATEST EDITION 14

New

More than exploring the multiple meanings of the word NEW, this issue of Feed provides a fresh look over unquestionable truths. From action in the ocean to geopolitical stances on land. From old tools to new words. From homemade cooking to food that tastes like home.