In 2013, the Jerónimo Martins Group opened its first Ara stores, unleashing the power of colour and joy in the Colombian retail market. One decade later, Ara is one of the largest companies in the country and a driving force for social and economic development.
Feed is a corporate magazine published by Jerónimo Martins with the purpose of sharing an outlook on some of the matters that are already changing our business’s ecosystem.
Food is energy: How it powers the human body?
Every living thing constantly seeks energy to fuel its existence. At the heart of this life-sustaining power is food. But how is the energy contained in food unleashed to propel the human body’s continuous operation? The answer is electrifying.Our daily bread
A staple of the human diet since time immemorial. With a place in our history, in our culture, on our tables. Whatever the recipe or method, breadmaking is regarded by many as a science, or even an art – and this is the craft to which our fresh dough factory devotes itself day in, day out.Taste of Go(o)dness
“Subtle and gentle in the midst of fast food culture or more globalized food”. That is how food editor and critic Juliana Duque describes the twists and tales of Colombian cuisine.The Apple of our Eye
Worldwide consumption of roots and greens remains low. The UN General Assembly declared 2021 as the International Year of Fruits and Vegetables to raise awareness about the role of fresh produce in human health and foster sustainable and inclusive supply chains.Energy for life: an unbreakable link
There’s no life without energy. But, for life to be sustainable, a transition in the use and nature of energy is needed – and is already underway. How can the world use, manage, and preserve energy for life in a more conscious and strategic way?Artificial Intelligence: Fake it ‘till you make it
As AI-generating tools become more sophisticated, regulation is likely to follow. In 2023, the world was deceived by artificial intelligence. Fact-checking is now much more difficult, but it’s a necessary quest.A story of female entrepreneurship in Colombia
Luisa Agudelo became the first woman to be an Ara franchisee in Colombia. Since June 2022 she owns her business and is fulfilling her family’s dream. Meet Luisa and her entrepreneurship story.Interview with Maite Sarasua
Feed spoke to Maite Sarasua, who has been the driving force behind Ara’s sponsoring to Colombia’s women’s football team and told us about the reasons for this partnership and what it sets out to do.In gut we trust: discover the power of our second brain
When it comes to moods, decisions and behaviour, the brain in your head is not the only one doing the thinking. Made up of some 100 million nerve cells, a second brain lives secretly in the intestines. Welcome to the uncharted territory of the gut, whose silent power is revolutionising our understanding of overall health.Humour, a serious business
Amidst life’s challenges, humour emerges as a serious yet often unheeded superpower unique to humans. Far beyond laughter, it forges bonds, fosters creativity, provides resilience and enhances people’s overall health and well-being. But the connection between humour and medicine is much older and more meaningful than once thought.A superstition called “Thirteen”, the Feared
A very real fear and superstition for millions, to the point of affecting their everyday choices, the number 13 is known for its bad reputation. But the source of its ghastly power is still murky. By the way, Feed has survived issue number 13. A stroke of luckPower kick: Ara is the official sponsor of the Colombia’s women’s football team
Are female footballers as much sport stars as their male counterparts? Since the 2023 World Cup, the answer to this question is no longer a surprise. What is more important in Colombia is that they show that dreams can come true.Bound to win in Mato Grosso
When you need to go further, working with others is a winning strategy. In the state of Mato Grosso, Brazil’s agricultural heartland, four organisations have banded together in a project to fight deforestation and conversion – the Jerónimo Martins Group is one of them.Social energy: how solidarity can connect and empower people
Solidarity is a basic human quality. But it’s more than providing financial aid to the more needy; it’s understanding, caring, supporting, doing what has to be done to release the positive energy that connects people.How is Poland changing its energy sources
In twenty-five years’ time, Poland will no longer be able to use its largest energy source. Coal will be phased out in the country by 2049, leading to a new paradigm in energy production. Structural changes in natural gas supplies due to the war between Russia and Ukraine have only accelerated the search for new energy sources.The road to clean energy
Europe wants to be the first carbon-neutral continent and to assure the security, competitiveness, local production and the sustainability of the energy consumed.Fresh In
Recheio: five decades of good deals
What’s the best way to celebrate Recheio Cash & Carry’s 50th anniversary in 2022? Opening two new stores in Portugal: a brand new Recheio in Cascais (Lisbon outskirts) with a pioneering concept that combines sustainability and convenience, and the 500th Amanhecer in Barcelos (northern Portugal).
Eating healthier with the Biedronka Gang Mocniaków
Colombian families find “their best ally” in Ara
Facing difficult urban mobility and high levels of poverty in Colombia, which worsened in 2022,…
Pingo Doce removes all flavour enhancers and artificial colouring from its private brand
“Value defines the very essence of Biedronka”
In the essence of Biedronka, value is a combination of proximity, quality assortment, fresh products…
Net value
Saving the ocean, protecting the future. A human race against time, with global gains there…
Juicy Stories
“Greed is the worst thing a leader can have.”
Pedro Soares dos Santos takes on the importance of leadership anchored on solid values.
Jerónimo Martins History
Know some of the most important milestones in the Jerónimo Martins’ 225 years of history.
Interviews
PEDRO VELOSO
DEPUTY CEO AT SOCIEDADE FRANCISCO MANUEL DOS SANTOS (SFMS)
30 years ago, the failure of white label products caused the industrial suppliers to be reluctant to risk a new project. Convincing them of the potential of private brand products was hard. For Pedro Veloso, a new market positioning based on quality and a careful developed image were crucial.
FRANCISCO SOARES DOS SANTOS
CEO OF JMRS
When the Pingo Doce Private Brand was launched, “the goal was to have products of the same quality as those of the market leader, but cheaper”. Francisco Soares dos Santos reflects upon the legacy of the first Private Brand products and the role they have played into the supermarket chain’s growth.
MARÍA ÁNGELA HOLGUÍN
FORMER MINISTER OF FOREIGN AFFAIRS OF COLOMBIA AND JERÓNIMO MARTINS BOARD MEMBER
Colombia’s peace agreement earned global applause and a Nobel Peace Prize for the then president, Juan Manuel Santos. A third of the way into the deal’s 15-year time frame, María Ángela Holguín, former government minister of Foreign Affairs, reflects upon its progress.