Over 57 tonnes of plastic have been removed from the Group’s products every year since 2011. Sara Miranda, Jerónimo Martins’ Chief Corporate Communications and Responsibility Officer, shares a comprehensive perspective on how plastic has shaped our development as a society in the last century and why its pollution became a major concern in recent years.
The invention of a plastic-based society changed our lives forever, by altering the way we package, eat, travel and dress, but that revolution has come at a cost. Turning off the plastic tap in order to save our planet calls for a collaborative global effort and the race is already underway.
In Colombia, 17,9% of waste have to be recycled by 2030. For Julio Andrés Rozo, Director of Academia de Innovación para la Sostenibilidad, this target is an opportunity to grow green businesses and projects, and drive innovation in companies.