Making our current food systems sustainable means changing the way we produce and eat, while looking at food more as a common goal rather than a consumer good. At Jerónimo Martins, providing better options is already a deal beyond the European will.
An arm of the North Atlantic Ocean, the Baltic Sea region is home to 85 million people from nine countries. They share a double challenge: managing the pressures that have been causing its degradation and ensuring the sustainability of this source of livelihood.
Over 57 tonnes of plastic have been removed from the Group’s products every year since 2011. Sara Miranda, Jerónimo Martins’ Chief Corporate Communications and Responsibility Officer, shares a comprehensive perspective on how plastic has shaped our development as a society in the last century and why its pollution became a major concern in recent years.
The invention of a plastic-based society changed our lives forever, by altering the way we package, eat, travel and dress, but that revolution has come at a cost. Turning off the plastic tap in order to save our planet calls for a collaborative global effort and the race is already underway.
In Colombia, 17,9% of waste have to be recycled by 2030. For Julio Andrés Rozo, Director of Academia de Innovación para la Sostenibilidad, this target is an opportunity to grow green businesses and projects, and drive innovation in companies.
In Jerónimo Martins’ cattle fattening facilities in north of Portugal the farm ground is isolated to prevent dirt waters from contaminating the soil.