António Serrano interview: the milk round evolution

It’s part of a common imaginary: at the breaking of dawn, a pristine milk bottle is delivered at the doorstep by the milkman. The milk round tradition might have changed, but Pingo Doce challenges itself to bring back the freshest milk. António Serrano, CEO of Jerónimo Martins Agro-alimentar António Serrano, is our tour guide in a visit from the dairy cows facilities all the way to the Group’s dairy factory.