The principles behind the “Farm to Fork” strategy are not something new for the Jerónimo Martins Agri-Business area and has merely speeded up work that was begun on the ground a long time ago. What is really new is the company’s entry into the organic farming business. Its CEO, António Serrano, details the breakthroughs and challenges of this investment.
By 2050, the world’s population will reach 9 billion. The responsible of Jerónimo Martins agribusiness area, António Serrano, claims that aquaculture will be the best way of meeting the population’s fish needs without overwhelming the planet.