Marketing
Ara, when music is the voice of a brand
Ara, when music is the voice of a brand
Miguel de Narváez combined advertising and music to bring together Colombia’s multiple regional music genres into one catchy jingle: “Ara, alegría al mejor precio”.
The (R)evolution of Retail
The (R)evolution of Retail
Technology is redefining the way retailers interact with customers. The analysis of standard behavior patterns are fundamental to help to create more consumer-centred marketing strategies.