Reforestation
A Fresh Start
A Fresh Start
The green lung breathes again. One year after its launch, the “Serra do Açor Forest” reforestation project sees great progress. More than 570,000 trees of fire-resistant species will have been planted by the end of 2022 with the support of Jerónimo Martins.
A new Generation of Trees
A new Generation of Trees
A new forest: resilient to fires, sustainable and productive. This is “Floresta Serra do Açor” project’s final goal. In the first five years, 85% of the area to reforest will combine pine with native species. Most of them regenerate naturally after felling, thus ensuring continuity of the forest.
Mountains of Hope
Mountains of Hope
In the green heart of Portugal, Serra do Açor was seriously affected by the 2017 wildfires. Jerónimo Martins will allocate 5 million euros to support a 40-year reforestation project that is already a source of hope for the region.
Leiria Pine Forest, Challenge for Growth
Leiria Pine Forest, Challenge for Growth
Portugal’s largest expanse of green disappeared in a single day, in the fiercest forest fire of the past 100 years. Fires also consumed part of its History, but beneath the ashes are the seeds of reforestation.