Aspirations to a continuous – if not eternal – beauty, date back thousands of years. But is there any kind of “elixir of youth”?
In the last few years, many companies started to look at ageing people as a both economic challenge and a business opportunity.
According to forecasts, the process of society ageing among EU countries will be most advanced in Poland. However, we can still weaken its impact or try to stop it.
Life expectancy at birth increased from the age of 64 in 1960, to 80.4 in 2014. In other words, it is as though we started living for another generation.
The challenge of socio-demographic ageing in Portugal is, if anything, greater than in most countries in Europe and indeed in the world.
For Michael Harris, author of “The End of Absence”, his generation is the last to remember life before the Internet, being the only translators of “before” and “after”.
Two World Wars, television, mobile phones and the Internet helped to shape the social and demographic changes across six generations – from the greatest to the latest.