Ara Archives

Ara: Ten years of spreading wings

In 2013, the Jerónimo Martins Group opened its first Ara stores, unleashing the power of colour and joy in the Colombian retail market. One decade later, Ara is one of the largest companies in the country and a driving force for social and economic development.

Business / Success Stories /

A story of female entrepreneurship in Colombia

Luisa Agudelo became the first woman to be an Ara franchisee in Colombia. Since June 2022 she owns her business and is fulfilling her family’s dream. Meet Luisa and her entrepreneurship story.

Business / Our Business /

Interview with Maite Sarasua

Feed spoke to Maite Sarasua, who has been the driving force behind Ara’s sponsoring to Colombia’s women’s football team and told us about the reasons for this partnership and what it sets out to do.

Society / Lifestyle /

Power kick: Ara is the official sponsor of the Colombia’s women’s football team

Are female footballers as much sport stars as their male counterparts? Since the 2023 World Cup, the answer to this question is no longer a surprise. What is more important in Colombia is that they show that dreams can come true.

Video gallery / Interviews /

Miguel de Narvaez interview: When music is the voice of the brand

Business / Our Business /

Colombian families find “their best ally” in Ara

Facing difficult urban mobility and high levels of poverty in Colombia, which worsened in 2022, Ara’s three main pillars are price, proximity and assortment. Struggling with hard times, Colombian families find their best ally to put food on the table in Ara.

Sustainability / Community /

Misión Nutrición

Malnutrition is one of Colombia’s most serious public health challenges. Spearheaded by Ara, the Misión Nutrición programme emerged with the aim to contribute to a better nourished country. Andrea Jimeno, Corporate Communications Director at Ara, tells how the project is changing that reality.

Business / Our Business /

Ara, when music is the voice of a brand

Miguel de Narváez combined advertising and music to bring together Colombia’s multiple regional music genres into one catchy jingle: “Ara, alegría al mejor precio”.