Ara
Colombian families find “their best ally” in Ara
Colombian families find “their best ally” in Ara
Facing difficult urban mobility and high levels of poverty in Colombia, which worsened in 2022, Ara’s three main pillars are price, proximity and assortment. Struggling with hard times, Colombian families find their best ally to put food on the table in Ara.
Misión Nutrición
Misión Nutrición
Malnutrition is one of Colombia’s most serious public health challenges. Spearheaded by Ara, the Misión Nutrición programme emerged with the aim to contribute to a better nourished country. Andrea Jimeno, Corporate Communications Director at Ara, tells how the project is changing that reality.
Ara, when music is the voice of a brand
Ara, when music is the voice of a brand
Miguel de Narváez combined advertising and music to bring together Colombia’s multiple regional music genres into one catchy jingle: “Ara, alegría al mejor precio”.