Facing difficult urban mobility and high levels of poverty in Colombia, which worsened in 2022, Ara’s three main pillars are price, proximity and assortment. Struggling with hard times, Colombian families find their best ally to put food on the table in Ara.
Malnutrition is one of Colombia’s most serious public health challenges. Spearheaded by Ara, the Misión Nutrición programme emerged with the aim to contribute to a better nourished country. Andrea Jimeno, Corporate Communications Director at Ara, tells how the project is changing that reality.