Colombia Archives

Ara: Ten years of spreading wings

In 2013, the Jerónimo Martins Group opened its first Ara stores, unleashing the power of colour and joy in the Colombian retail market. One decade later, Ara is one of the largest companies in the country and a driving force for social and economic development.

Business / Success Stories /

A story of female entrepreneurship in Colombia

Luisa Agudelo became the first woman to be an Ara franchisee in Colombia. Since June 2022 she owns her business and is fulfilling her family’s dream. Meet Luisa and her entrepreneurship story.

Business / Our Business /

Interview with Maite Sarasua

Feed spoke to Maite Sarasua, who has been the driving force behind Ara’s sponsoring to Colombia’s women’s football team and told us about the reasons for this partnership and what it sets out to do.

Society / Lifestyle /

Power kick: Ara is the official sponsor of the Colombia’s women’s football team

Are female footballers as much sport stars as their male counterparts? Since the 2023 World Cup, the answer to this question is no longer a surprise. What is more important in Colombia is that they show that dreams can come true.

colombian young woman, smiling to the camera

Society / Culture /

Wayuu Bags: Handicrafts with purpose

The Wayuu people, an indigenous community in Colombia, is using ancient knowledge to craft handmade mochilas, the so known Wayuu bags, strengthening its cultural heritage and gaining resources to develop the education of its children.

Business / Our Business /

Promoting Colombian exports

Video gallery / Interviews /

Miguel de Narvaez interview: When music is the voice of the brand

Young ethnic mom holds her daughter on lap who is snacking on a carrot from the garden. She is leaning her head back and laughing uproariously.

Video gallery / People & Stories /

Being part of the community: Madres Comunitarias

Video gallery / People & Stories /

A symbol of the colombian culture: The story of a Sombrero Vueltiao

Video gallery / Interviews /

Walls of Freedom: Ledania interview

shylock after the trial merchant of venice The Merchant of Venice is a play by William Shakespeare, believed to have been writte

Society / Culture /

The worth of Words

Short expressions of popular wisdom are true golden heritage. The Polish language is full of terms, expressions and proverbs related to the most precious of metals which reflect the sparkle of this nation’s culture.

Sustainability / Environment /

Precious Seed

As climate crisis and worldwide conflicts place the food system at risk, seed banks safeguard biodiversity and are true guardians of national heritages. Portugal, Colombia and Poland are doing their part for the sake of future generations.

colombian peasant woman, making a yellow arepa with her hands. typical way of preparing breakfast on colombian farms. latina brunette making breakfast in her kitchen.

Food / Gastronomy /

Taste of Go(o)dness

“Subtle and gentle in the midst of fast food culture or more globalized food”. That is how food editor and critic Juliana Duque describes the twists and tales of Colombian cuisine.

Society / Culture /

Going once, going twice, sold!

Auctions are nothing new – even if they never lost the wow factor – and somehow they affect our daily lives on many levels: whenever we turn our lights on, query Google or stream a video, an auction is happening behind the scenes.

Business / Our Business /

Colombian families find “their best ally” in Ara

Facing difficult urban mobility and high levels of poverty in Colombia, which worsened in 2022, Ara’s three main pillars are price, proximity and assortment. Struggling with hard times, Colombian families find their best ally to put food on the table in Ara.