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The Jerónimo Martins Group participated in the business roundtable to recognise the productive offer of Valle del Cauca (Department of the Colombian Pacific). The event took place in November 2023 and explored marketing opportunities for agricultural products with the potential to reach the shelves of the Group’s banners in Portugal and Poland. 

The Valle del Cauca has an agro-industrial tradition, with sugar cane, coffee and fruits such as the Hass avocado as its main products. The commercial meetings were promoted by the diplomatic mission of Colombia in Portugal, and the Group, along with Ara, saw the initiative as an opportunity to support the economic and social development of the countries in which it operates.