Eat beef and still care for the environment. Yes, it is possible. Using state-of-the-art technology, Jerónimo Martins Agro-Alimentar is investing in the production of Angus beef with a lower carbon footprint.
The principles behind the “Farm to Fork” strategy are not something new for the Jerónimo Martins Agri-Business area and has merely speeded up work that was begun on the ground a long time ago. What is really new is the company’s entry into the organic farming business. Its CEO, António Serrano, details the breakthroughs and challenges of this investment.
Nearby Lisbon, an organic farming project is promoting the social inclusion of people with disabilities, closing the circle between solidarity and on-the-job training. One of its star products is bela-luz thyme, a natural substitute for salt.