Making our current food systems sustainable means changing the way we produce and eat, while looking at food more as a common goal rather than a consumer good. At Jerónimo Martins, providing better options is already a deal beyond the European will.
The green lung breathes again. One year after its launch, the “Serra do Açor Forest” reforestation project sees great progress. More than 570,000 trees of fire-resistant species will have been planted by the end of 2022 with the support of Jerónimo Martins.
A new forest: resilient to fires, sustainable and productive. This is “Floresta Serra do Açor” project’s final goal. In the first five years, 85% of the area to reforest will combine pine with native species. Most of them regenerate naturally after felling, thus ensuring continuity of the forest.
This ancient Chinese saying embodies something Man finds hard to work on: to respect the pace of time. Life cycle models are not just a phenomenon of life sciences. However, nature never ceases to find a way to amaze us all with the unexpected.