Nature
Feeding Our Willpower
Feeding Our Willpower
Making our current food systems sustainable means changing the way we produce and eat, while looking at food more as a common goal rather than a consumer good. At Jerónimo Martins, providing better options is already a deal beyond the European will.
A Fresh Start
A Fresh Start
The green lung breathes again. One year after its launch, the “Serra do Açor Forest” reforestation project sees great progress. More than 570,000 trees of fire-resistant species will have been planted by the end of 2022 with the support of Jerónimo Martins.
A new Generation of Trees
A new Generation of Trees
A new forest: resilient to fires, sustainable and productive. This is “Floresta Serra do Açor” project’s final goal. In the first five years, 85% of the area to reforest will combine pine with native species. Most of them regenerate naturally after felling, thus ensuring continuity of the forest.
Mountains of Hope
Mountains of Hope
In the green heart of Portugal, Serra do Açor was seriously affected by the 2017 wildfires. Jerónimo Martins will allocate 5 million euros to support a 40-year reforestation project that is already a source of hope for the region.
SOS Pollinators
SOS Pollinators
The “SOS Pollinators” campaign was launched in 2015 to raise public awareness on the importance of pollinators. Quercus vice-president, Nuno Sequeira, details the campaign’s multiple initiatives.
Breath of Nature
Breath of Nature
Long known for enhancing people’s well-being and appreciated for beautifying every environment, plants also help to purify and freshen up the air, both outdoors and indoors.
Life in Bloom
Life in Bloom
Here comes spring: the season of growth. The days become longer, the sun brighter and the Earth greener. Nature’s symphony bursts again, surrounded by the vibrant colours and hues of life, reborn.
Nature does not Hurry
Nature does not Hurry
This ancient Chinese saying embodies something Man finds hard to work on: to respect the pace of time. Life cycle models are not just a phenomenon of life sciences. However, nature never ceases to find a way to amaze us all with the unexpected.
Keeping Secrets through the Foliage
Keeping Secrets through the Foliage
Trees are living witnesses of history, keeping secrets and resisting the slow passage of time. Here’s a journey through some of the oldest species.