Nature

Society / Lifestyle /

Forest Bathing: the healing power of forests 

Forest Bathing: the healing power of forests 

Forests are extremely important to the ecosystem balance and to biodiversity preservation, but its healing powers for human beings are also being revealed. Find out more about forest bathing.

Society / Lifestyle /

Trees: The Giant Whisperers

Trees: The Giant Whisperers

Within the depths of forests lies a realm of mysteries. Among all its trees are mycorrhizal fungi, quiet architects of a vast underground network. Let’s dig it to the ground.

Video gallery / Jerónimo Martins /

A fresh start – serra do açor project

A fresh start – serra do açor project

Sustainability / Waste /

Feeding Our Willpower

Feeding Our Willpower

Making our current food systems sustainable means changing the way we produce and eat, while looking at food more as a common goal rather than a consumer good. At Jerónimo Martins, providing better options is already a deal beyond the European will.

Sustainability / Environment /

A Fresh Start

A Fresh Start

The green lung breathes again. One year after its launch, the “Serra do Açor Forest” reforestation project sees great progress. More than 570,000 trees of fire-resistant species will have been planted by the end of 2022 with the support of Jerónimo Martins.

Sustainability / Environment /

A new Generation of Trees

A new Generation of Trees

A new forest: resilient to fires, sustainable and productive. This is “Floresta Serra do Açor” project’s final goal. In the first five years, 85% of the area to reforest will combine pine with native species. Most of them regenerate naturally after felling, thus ensuring continuity of the forest.

Sustainability / Environment /

Mountains of Hope

Mountains of Hope

In the green heart of Portugal, Serra do Açor was seriously affected by the 2017 wildfires. Jerónimo Martins will allocate 5 million euros to support a 40-year reforestation project that is already a source of hope for the region.

Sustainability / Environment /

SOS Pollinators

SOS Pollinators

The “SOS Pollinators” campaign was launched in 2015 to raise public awareness on the importance of pollinators. Quercus vice-president, Nuno Sequeira, details the campaign’s multiple initiatives.

Sustainability / Environment /

Breath of Nature

Breath of Nature

Long known for enhancing people’s well-being and appreciated for beautifying every environment, plants also help to purify and freshen up the air, both outdoors and indoors.

Sustainability / Environment /

Life in Bloom

Life in Bloom

Here comes spring: the season of growth. The days become longer, the sun brighter and the Earth greener. Nature’s symphony bursts again, surrounded by the vibrant colours and hues of life, reborn.

Sustainability / Environment /

Nature does not Hurry

Nature does not Hurry

This ancient Chinese saying embodies something Man finds hard to work on: to respect the pace of time. Life cycle models are not just a phenomenon of life sciences. However, nature never ceases to find a way to amaze us all with the unexpected.

Sustainability / Environment /

Keeping Secrets through the Foliage

Keeping Secrets through the Foliage

Trees are living witnesses of history, keeping secrets and resisting the slow passage of time. Here’s a journey through some of the oldest species.