Eat beef and still care for the environment. Yes, it is possible. Using state-of-the-art technology, Jerónimo Martins Agro-Alimentar is investing in the production of Angus beef with a lower carbon footprint.
The principles behind the “Farm to Fork” strategy are not something new for the Jerónimo Martins Agri-Business area and has merely speeded up work that was begun on the ground a long time ago. What is really new is the company’s entry into the organic farming business. Its CEO, António Serrano, details the breakthroughs and challenges of this investment.