Private Brand Archives

Since 1991, more than 1,500 Pingo Doce Private Brand references have been launched, along with the creation of differentiating product ranges that aim at fulfilling consumer needs. Here are some of the most relevant trend-setters.

Business / Our Business /

Interview with Pedro Veloso

30 years ago, the failure of white label products caused the industrial suppliers to be reluctant to risk a new project. Convincing them of the potential of private brand products was hard. For Pedro Veloso, a new market positioning based on quality and a careful developed image were crucial.

Business / Our Business /

Interview with Francisco Soares dos Santos

When the Pingo Doce Private Brand was launched, “the goal was to have products of the same quality as those of the market leader, but cheaper”. Francisco Soares dos Santos reflects upon the legacy of the first Private Brand products and the role they have played into the supermarket chain’s growth.

Business / Our Business /

Pingo Doce, the go-to option for over 30 Years

In 1991, Pingo Doce launched its first Private Brand products with brand references that are still part of the consumption habits of the Portuguese people. Thirty years later, Jeronimo Martins’ supermarket chain in Portugal continues to win the hearts of consumers more varied and sophisticated options.

Business / Our Business /

Private Brand

The Future of Private Brand

The Future of Private Brand

Interview with Pedro Veloso

Interview with Pedro Veloso

Interview with Francisco Soares dos Santos

Interview with Francisco Soares dos Santos

Pingo Doce, the go-to option for over 30 Years

Pingo Doce, the go-to option for over 30 Years

A Purpose that moves us

A Purpose that moves us

On the Inside

On the Inside

On the Outside

On the Outside