Biodiversity
Precious Seed
Precious Seed
As climate crisis and worldwide conflicts place the food system at risk, seed banks safeguard biodiversity and are true guardians of national heritages. Portugal, Colombia and Poland are doing their part for the sake of future generations.
A Fresh Start
A Fresh Start
The green lung breathes again. One year after its launch, the “Serra do Açor Forest” reforestation project sees great progress. More than 570,000 trees of fire-resistant species will have been planted by the end of 2022 with the support of Jerónimo Martins.
A new Generation of Trees
A new Generation of Trees
A new forest: resilient to fires, sustainable and productive. This is “Floresta Serra do Açor” project’s final goal. In the first five years, 85% of the area to reforest will combine pine with native species. Most of them regenerate naturally after felling, thus ensuring continuity of the forest.
A very searious Footprint
A very searious Footprint
The shoe industry is making waves in the collective effort to protect ocean biodiversity. Several innovative projects in Portugal, Poland and Colombia are helping to define new cutting-edge and eco-friendly footwear solutions.
Mountains of Hope
Mountains of Hope
In the green heart of Portugal, Serra do Açor was seriously affected by the 2017 wildfires. Jerónimo Martins will allocate 5 million euros to support a 40-year reforestation project that is already a source of hope for the region.
Barometer of Life: how many species are threatened with extinction?
Barometer of Life: how many species are threatened with extinction?
More than 45,000 species are threatened with extinction, representing 28% of all animal and plant life assessed to date. What is behind this threat?
SOS Pollinators
SOS Pollinators
The “SOS Pollinators” campaign was launched in 2015 to raise public awareness on the importance of pollinators. Quercus vice-president, Nuno Sequeira, details the campaign’s multiple initiatives.
Beeing Alive
Beeing Alive
Over 75% of our food rely on pollinators. Without them, many crops wouldn’t exist and supermarkets would have half the amount of fruit and vegetables. While crucial, bees are facing a serious decline.
Breath of Nature
Breath of Nature
Long known for enhancing people’s well-being and appreciated for beautifying every environment, plants also help to purify and freshen up the air, both outdoors and indoors.
Life in Bloom
Life in Bloom
Here comes spring: the season of growth. The days become longer, the sun brighter and the Earth greener. Nature’s symphony bursts again, surrounded by the vibrant colours and hues of life, reborn.
Sounds from the Deep
Sounds from the Deep
There are universes that transcend the senses, inhabited by sounds beyond the range of normal hearing. Deep habitats where sound waves take on a vital role in the communication and survival of some species in the animal kingdom.
Beneath the Glow
Beneath the Glow
Rare among plants and animals that live on land, the ability to generate light is much more common underwater, where three quarters of the living beings are bioluminescent. These organisms produce their own glow as a tool to attack, defend or mate, creating a unique spectacle of radiant colours.