“The almanac is the book that (…) draws the lines within which all of life in society is played out” (Eça de Queiroz). From 1880 to 1916, the Jerónimo Martins almanac featured the premium products at the Chiado store and the habits of the Lisbon’s elite.
Besides being a source of knowledge, old books are true treasures. With the support of Jerónimo Martins, rarities from the 18th century and earlier are being restored at Brotéria, the Jesuits’ cultural centre in Lisbon.
Responsible for more than 30 editions by and about Fernando Pessoa, Jerónimo Pizarro shares his personal vision of the poet’s life and evokes a curious story no biography has ever gathered.
Even though more than a hundred names feature in his work, three of them had their own physiques, writing styles and biographies.
Fernando Pessoa was a man with many lives and ways of thinking. The countless personalities that inhabited his mind helped forge one of the most significant literary figures of the 20th century.
What do Orson Welles, Carl Sagan and David Bowie have in common, apart from having left a legacy that still lives on in those inspired by them? They are stars on a pop planet where science and culture intersect and feed themselves to create myths and heroes.
Their work, a real labour of love, allows the memory of our ancestors to be kept alive throughout time while passing knowledge between different generations.
For Michael Harris, author of “The End of Absence”, his generation is the last to remember life before the Internet, being the only translators of “before” and “after”.