The Group’s aid to suppliers also included the granting of credit lines and payment antecipation.
In this difficult time, Biedronka invited small producers struggling to ensure the sustainability of their businesses to put their products on the shelves of the company stores. The campaign targeted those who had so far operated on the regional market.
The pandemic impact on the economy was instantly felt by the primary sector. In this context, Jerónimo Martins reinforced its investment in established local suppliers, while setting up new partnerships to support struggling producers.
After a catastrophic fire reduced vast tracts of Portugal’s woodlands to ashes in October last year, taking 48 human lives and decimating the fauna and flora of the country’s central region, the producers of one of the world’s best cheeses are now starting to see a glimmer of hope, as the dust still settles on the devastated landscape.