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Retail Media at Biedronka and Pingo Doce 

Marek Zlakowski and Francisco d’Almeida are responsible for the new Retail Media business area at Biedronka and Pingo Doce, respectively, and share with Feed the main challenges and opportunities behind the Group’s latest strategic decision.
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Interview with Maite Sarasua 

Feed spoke to Maite Sarasua, who has been the driving force behind Ara’s sponsoring to Colombia’s women’s football team and told us about the reasons for this partnership and what it sets out to do.

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Crops Growing On Field

A brand to Grow

The Jerónimo Martins Group’s new corporate identity was unveiled last September. This is the story…

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image of a young male customer inside a biedronka's store, holding a box of eggs by the corridor
Our Business /

Biedronka: Nourishing a nation

Biedronka: Nourishing a nation

The development of a nation is not solely judged by its size, infrastructures or financial power. Easy and safe access to energy, water and good food, are key indicators that prove a country’s quality of life. With almost 30 years in business, Biedronka’s story goes hand-in-hand with Polish consumer habits.
From left to right: Arkadiusz Mierzwa, Corporate Communications and Sustainability Director of Biedronka, Julia Dmytryshyna, co-founder of the Help Ukraine Front and Dominika Langer-Gniłka, Vice-President of the Board of The Wiosna Association.
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Winning Partnerships

Winning Partnerships

Biedronka for the Common Good was the motto of its presence at the Karpacz Economic Forum, in September, highlighting its deep commitment to social and environmental engagement. Ukraine could only be a permanent backdrop and a common topic of discussion.
Multi-colorida fundo, pixelated
Innovation /

Worth the Visit

Worth the Visit

Ready to be connected in a kind of blended-reality state. The idea of the metaverse is yet to be defined and the absence of a clear definition makes it difficult to know how to navigate in a virtual world that is still taking shape.