A place of help and hope. Collective action was needed to guarantee a fast and effective way to help refugees fleeing the war. Biedronka teamed with its partners to ensure that those in need were receiving proper assistance.
The world was moved by Poland’s hospitality with Ukrainian refugees. Perhaps, for Poles, the war may be another form of Russian imperialism, but the fact is that this same war has dissipated differences and rekindled the Polish spirit of Solidarność (Solidarity).
Auctions are nothing new – even if they never lost the wow factor – and somehow they affect our daily lives on many levels: whenever we turn our lights on, query Google or stream a video, an auction is happening behind the scenes.
In the essence of Biedronka, value is a combination of proximity, quality assortment, fresh products and lowest prices. This determination is very much alive behind its initiatives to mitigate the impact of the 2022 inflation on Polish consumers.
Called the “Black Angel” of the Polish song, Ewa Demarczyk was one of the most outstanding Polish stage personalities. Her poetry-adapted songs travelled the world’s greatest stages and, though she didn’t leave too many recordings, her hypnotising hum can still be heard on any good radio station.
Born in 1813, Hipolit Cegielski was a pioneer and one of the best-known industrialists in West Central Poland. Polish economic historian Jakub Lorenc portrays the life of this man who started out as a language teacher.
Set up in 2001, Szlachetna Paczka (the Noble Gift) is one of the most recognizable social projects in Poland. Arkadiusz Mierzwa, Corporate Communications and Sustainability Director of Biedronka, recounts the story of their partnership and its impact on the future of families in need.
Pleasure. Newness. Variety. This is what Poles value most about food. But 25 years ago, things were a bit different. Research commissioned by Biedronka highlights the main changes in dietary habits in Poland and their impact on the health of Polish society.