Strategy Archives

Ara: Ten years of spreading wings

In 2013, the Jerónimo Martins Group opened its first Ara stores, unleashing the power of colour and joy in the Colombian retail market. One decade later, Ara is one of the largest companies in the country and a driving force for social and economic development.

Business / Our Business /

Interview with Maite Sarasua

Feed spoke to Maite Sarasua, who has been the driving force behind Ara’s sponsoring to Colombia’s women’s football team and told us about the reasons for this partnership and what it sets out to do.

image of a young male customer inside a biedronka's store, holding a box of eggs by the corridor

Business / Our Business /

Biedronka: Nourishing a nation

The development of a nation is not solely judged by its size, infrastructures or financial power. Easy and safe access to energy, water and good food, are key indicators that prove a country’s quality of life. With almost 30 years in business, Biedronka’s story goes hand-in-hand with Polish consumer habits.

Video gallery / Interviews / Jerónimo Martins /

Pedro Soares dos Santos Interview | Part 3

Pedro Soares dos Santos with Sara Miranda

Video gallery / Interviews / Jerónimo Martins /

Pedro Soares dos Santos Interview | Part 2

black and white photography of Pedro Soares dos Santos

Video gallery / Interviews / Jerónimo Martins /

Pedro Soares dos Santos Interview | Part 1

Video gallery / Jerónimo Martins /

The new Jerónimo Martins brand visual identity

Video gallery / Jerónimo Martins /

Biedronka: portrait of the biggest retail chain in Poland

Business / Our Business /

“Greed is the worst thing a leader can have.”

Pedro Soares dos Santos takes on the importance of leadership anchored on solid values.

Two fishermen at sunset on the beach clean the fishing nets - in the background the colorful sky and seagulls in flight

Sustainability / Environment /

Net value

Saving the ocean, protecting the future. A human race against time, with global gains there for the taking. At Jerónimo Martins, the strategy for sustainable fishing and increasing investment in aquaculture are part of the Group’s contribution to the blue transition.

Business / Our Business /

Recheio: five decades of good deals

What’s the best way to celebrate Recheio Cash & Carry’s 50th anniversary in 2022? Opening two new stores in Portugal: a brand new Recheio in Cascais (Lisbon outskirts) with a pioneering concept that combines sustainability and convenience, and the 500th Amanhecer in Barcelos (northern Portugal).

Business / Our Business /

Colombian families find “their best ally” in Ara

Facing difficult urban mobility and high levels of poverty in Colombia, which worsened in 2022, Ara’s three main pillars are price, proximity and assortment. Struggling with hard times, Colombian families find their best ally to put food on the table in Ara.

Business / Our Business /

Pingo Doce, the champion of low prices at all times

Strong sense of social awareness. The mission of the “champion of low prices” Pingo Doce towards the Portuguese became even more vital in the 2022 difficult situation, without skimping on quality, variety and innovation.

Business / Our Business /

“Value defines the very essence of Biedronka”

In the essence of Biedronka, value is a combination of proximity, quality assortment, fresh products and lowest prices. This determination is very much alive behind its initiatives to mitigate the impact of the 2022 inflation on Polish consumers.

Business / Our Business /

Pingo Doce, the go-to option for over 30 Years

In 1991, Pingo Doce launched its first Private Brand products with brand references that are still part of the consumption habits of the Portuguese people. Thirty years later, Jeronimo Martins’ supermarket chain in Portugal continues to win the hearts of consumers more varied and sophisticated options.