Biedronka Archives

image of a young male customer inside a biedronka's store, holding a box of eggs by the corridor

Biedronka: Nourishing a nation

The development of a nation is not solely judged by its size, infrastructures or financial power. Easy and safe access to energy, water and good food, are key indicators that prove a country’s quality of life. With almost 30 years in business, Biedronka’s story goes hand-in-hand with Polish consumer habits.

Business / Our Business /

Eating healthier with the Biedronka Gang Mocniaków

Video gallery / Jerónimo Martins /

From field to spoon

Video gallery / Jerónimo Martins /

Biedronka: portrait of the biggest retail chain in Poland

From left to right: Arkadiusz Mierzwa, Corporate Communications and Sustainability Director of Biedronka, Julia Dmytryshyna, co-founder of the Help Ukraine Front and Dominika Langer-Gniłka, Vice-President of the Board of The Wiosna Association.

Business / Our Business /

Winning Partnerships

Biedronka for the Common Good was the motto of its presence at the Karpacz Economic Forum, in September, highlighting its deep commitment to social and environmental engagement. Ukraine could only be a permanent backdrop and a common topic of discussion.

Business / Sustainability / Our Business / Community /

Agility and Engagement as Core Values

A place of help and hope. Collective action was needed to guarantee a fast and effective way to help refugees fleeing the war. Biedronka teamed with its partners to ensure that those in need were receiving proper assistance.

Business / Our Business /

“Value defines the very essence of Biedronka”

In the essence of Biedronka, value is a combination of proximity, quality assortment, fresh products and lowest prices. This determination is very much alive behind its initiatives to mitigate the impact of the 2022 inflation on Polish consumers.

Sustainability / Community /

Szlachetna Paczka

Set up in 2001, Szlachetna Paczka (the Noble Gift) is one of the most recognizable social projects in Poland. Arkadiusz Mierzwa, Corporate Communications and Sustainability Director of Biedronka, recounts the story of their partnership and its impact on the future of families in need.

Shopping bag with different products like vegetables, milk and tomato sauce

Food / Nutrition /

Biedronka at the Heart of Change

Pleasure. Newness. Variety. This is what Poles value most about food. But 25 years ago, things were a bit different. Research commissioned by Biedronka highlights the main changes in dietary habits in Poland and their impact on the health of Polish society.

Maciej Łukowski, member of the management board of Biedronka (on the left) and Maciej Sawicki, secretary general of the Polish Football Association (on the right) at the signing of the agreement that places Biedronka as the official fruit and vegetables supplier of the national teams.

Business / Our Business /

Polish Football @Jerónimo Martins

Biedronka has recently become the official supplier of fruit and vegetables for the Polish national football team.

Sustainability / Environment /

Fishing Nets and Ropes @Biedronka’s Shopping Cart

They are being taken out of the seas and oceans and transformed into shopping carts or trolleys at Biedronka stores.

Business / Our Business /

P(L)ush Education

What started as a Biedronka campaign rapidly turned into a trigger for promoting education and citizenship values amongst children. Millions of toys later, this is its story.

Business / Our Business /

Barbie @ Jerónimo Martins

Courage, diversity, individuality. These values shared by Biedronka and Mattel resulted into a partnership to create the Barbie x Biedronka collection.

Business / Our Business /

Portrait of the Biggest Retail Chain

Biedronka turns 25 and the anniversary was highlighted with a book on the history of the largest retail company in Poland. The author, journalist Łukasz Grass, takes us behind the scenes in this interview conducted by Biedronka’s Head of Corporate Affairs, Arkadiusz Mierzwa.

Business / Our Business /

When a Window Closes, a Door Opens

In this difficult time, Biedronka invited small producers struggling to ensure the sustainability of their businesses to put their products on the shelves of the company stores. The campaign targeted those who had so far operated on the regional market.