Biedronka
Winning Partnerships
Winning Partnerships
Biedronka for the Common Good was the motto of its presence at the Karpacz Economic Forum, in September, highlighting its deep commitment to social and environmental engagement. Ukraine could only be a permanent backdrop and a common topic of discussion.
Agility and Engagement as Core Values
Agility and Engagement as Core Values
A place of help and hope. Collective action was needed to guarantee a fast and effective way to help refugees fleeing the war. Biedronka teamed with its partners to ensure that those in need were receiving proper assistance.
“Value defines the very essence of Biedronka”
“Value defines the very essence of Biedronka”
In the essence of Biedronka, value is a combination of proximity, quality assortment, fresh products and lowest prices. This determination is very much alive behind its initiatives to mitigate the impact of the 2022 inflation on Polish consumers.
Szlachetna Paczka
Szlachetna Paczka
Set up in 2001, Szlachetna Paczka (the Noble Gift) is one of the most recognizable social projects in Poland. Arkadiusz Mierzwa, Corporate Communications and Sustainability Director of Biedronka, recounts the story of their partnership and its impact on the future of families in need.
Biedronka at the Heart of Change
Biedronka at the Heart of Change
Pleasure. Newness. Variety. This is what Poles value most about food. But 25 years ago, things were a bit different. Research commissioned by Biedronka highlights the main changes in dietary habits in Poland and their impact on the health of Polish society.
Polish Football @Jerónimo Martins
Polish Football @Jerónimo Martins
Biedronka has recently become the official supplier of fruit and vegetables for the Polish national football team.
Fishing Nets and Ropes @Biedronka’s Shopping Cart
Fishing Nets and Ropes @Biedronka’s Shopping Cart
They are being taken out of the seas and oceans and transformed into shopping carts or trolleys at Biedronka stores.
P(L)ush Education
P(L)ush Education
What started as a Biedronka campaign rapidly turned into a trigger for promoting education and citizenship values amongst children. Millions of toys later, this is its story.
Barbie @ Jerónimo Martins
Barbie @ Jerónimo Martins
Courage, diversity, individuality. These values shared by Biedronka and Mattel resulted into a partnership to create the Barbie x Biedronka collection.
Portrait of the Biggest Retail Chain
Portrait of the Biggest Retail Chain
Biedronka turns 25 and the anniversary was highlighted with a book on the history of the largest retail company in Poland. The author, journalist Łukasz Grass, takes us behind the scenes in this interview conducted by Biedronka’s Head of Corporate Affairs, Arkadiusz Mierzwa.
When a Window Closes, a Door Opens
When a Window Closes, a Door Opens
In this difficult time, Biedronka invited small producers struggling to ensure the sustainability of their businesses to put their products on the shelves of the company stores. The campaign targeted those who had so far operated on the regional market.
Flying at a Higher Level
Flying at a Higher Level
Strong leaders never stop challenging themselves. And the newest Biedronka store raises the bar again. Electric car charging terminals and bike sharing stations welcome store visitors with a firm environmental statement. After all, this is the greenest and freshest Biedronka store yet.
From Field to Spoon
From Field to Spoon
Behind the magic hands of the Polish grandmother is a secret none will dare to unveil. What if her delicious consommé was store-bought? To celebrate the 3rd anniversary of our Polish soup factory, we invited chef Kuba Kuron to cook three beloved Biedronka recipes.