Pingo Doce
Our daily bread
Our daily bread
A staple of the human diet since time immemorial. With a place in our history, in our culture, on our tables. Whatever the recipe or method, breadmaking is regarded by many as a science, or even an art – and this is the craft to which our fresh dough factory devotes itself day in, day out.
Pingo Doce, the champion of low prices at all times
Pingo Doce, the champion of low prices at all times
Strong sense of social awareness. The mission of the “champion of low prices” Pingo Doce towards the Portuguese became even more vital in the 2022 difficult situation, without skimping on quality, variety and innovation.
Bairro Feliz
Bairro Feliz
Launched by Pingo Doce, the Bairro Feliz project is aimed at contributing towards happier communities by supporting the locals’ causes. Filipa Pimentel, Sustainable Development and Local Impact Director of Pingo Doce, shares some happy stories that resulted from the project.
The Future of Private Brand
The Future of Private Brand
Since 1991, more than 1,500 Pingo Doce Private Brand references have been launched, along with the creation of differentiating product ranges that aim at fulfilling consumer needs. Here are some of the most relevant trend-setters.
Interview with Pedro Veloso
Interview with Pedro Veloso
30 years ago, the failure of white label products caused the industrial suppliers to be reluctant to risk a new project. Convincing them of the potential of private brand products was hard. For Pedro Veloso, a new market positioning based on quality and a careful developed image were crucial.
Interview with Francisco Soares dos Santos
Interview with Francisco Soares dos Santos
When the Pingo Doce Private Brand was launched, “the goal was to have products of the same quality as those of the market leader, but cheaper”. Francisco Soares dos Santos reflects upon the legacy of the first Private Brand products and the role they have played into the supermarket chain’s growth.
Pingo Doce, the go-to option for over 30 Years
Pingo Doce, the go-to option for over 30 Years
In 1991, Pingo Doce launched its first Private Brand products with brand references that are still part of the consumption habits of the Portuguese people. Thirty years later, Jeronimo Martins’ supermarket chain in Portugal continues to win the hearts of consumers more varied and sophisticated options.
P(L)ush Education
P(L)ush Education
What started as a Biedronka campaign rapidly turned into a trigger for promoting education and citizenship values amongst children. Millions of toys later, this is its story.
The Many Faces of Juliana
The Many Faces of Juliana
No complete meal exists in Portugal without a nutritious soup. On its 40th anniversary, Pingo Doce celebrates this delicacy with 8 recipes under the name of one of Portugal’s iconic soups: Juliana.
Shop around the Clock
Shop around the Clock
Go in, choose a product, take it off the shelf, press a button and go out. It sounds like fiction but it’s already a reality in the lab store Pingo Doce opened in Cascais, near Lisbon. Next to it, a 24/7 machine with computer vision fulfill the students’ indulgence.
The Taste of Solidarity
The Taste of Solidarity
In a unique and unparalleled initiative, Pingo Doce challenged two social welfare institutions, “Semear” and “Casa dos Sabores”, to sell their products inside one of the chain’s largest stores in Lisbon.
Plogging plastic waste-free beaches
Plogging plastic waste-free beaches
Pingo Doce joined forces with the Portuguese Nature Conservation League to clean up 13 beaches up and down the country.