A staple of the human diet since time immemorial. With a place in our history, in our culture, on our tables. Whatever the recipe or method, breadmaking is regarded by many as a science, or even an art – and this is the craft to which our fresh dough factory devotes itself day in, day out.
Strong sense of social awareness. The mission of the “champion of low prices” Pingo Doce towards the Portuguese became even more vital in the 2022 difficult situation, without skimping on quality, variety and innovation.
Launched by Pingo Doce, the Bairro Feliz project is aimed at contributing towards happier communities by supporting the locals’ causes. Filipa Pimentel, Sustainable Development and Local Impact Director of Pingo Doce, shares some happy stories that resulted from the project.
Since 1991, more than 1,500 Pingo Doce Private Brand references have been launched, along with the creation of differentiating product ranges that aim at fulfilling consumer needs. Here are some of the most relevant trend-setters.
30 years ago, the failure of white label products caused the industrial suppliers to be reluctant to risk a new project. Convincing them of the potential of private brand products was hard. For Pedro Veloso, a new market positioning based on quality and a careful developed image were crucial.
When the Pingo Doce Private Brand was launched, “the goal was to have products of the same quality as those of the market leader, but cheaper”. Francisco Soares dos Santos reflects upon the legacy of the first Private Brand products and the role they have played into the supermarket chain’s growth.
In 1991, Pingo Doce launched its first Private Brand products with brand references that are still part of the consumption habits of the Portuguese people. Thirty years later, Jeronimo Martins’ supermarket chain in Portugal continues to win the hearts of consumers more varied and sophisticated options.
Go in, choose a product, take it off the shelf, press a button and go out. It sounds like fiction but it’s already a reality in the lab store Pingo Doce opened in Cascais, near Lisbon. Next to it, a 24/7 machine with computer vision fulfill the students’ indulgence.
Klaudia and Sebastián joined the Management Trainee Programme in 2014 and currently serve as category managers at Pingo Doce. Despite their different academic backgrounds, they have, at least, one more thing in common: endless opportunities to grow.