A place of help and hope. Collective action was needed to guarantee a fast and effective way to help refugees fleeing the war. Biedronka teamed with its partners to ensure that those in need were receiving proper assistance.
In this difficult time, Biedronka invited small producers struggling to ensure the sustainability of their businesses to put their products on the shelves of the company stores. The campaign targeted those who had so far operated on the regional market.
The pandemic impact on the economy was instantly felt by the primary sector. In this context, Jerónimo Martins reinforced its investment in established local suppliers, while setting up new partnerships to support struggling producers.
Founded at the end of the 18th century, Jerónimo Martins has been run by the Santos Family for four generations. They have left a common imprint: determination, strong character, enterprising spirit, love for their work and dedication.